Keywords
videobloggers
tourist experience
hedonism and eudaimonia
netnography
How to Cite
Abstract
The article examines how hedonic and eudaimonic dimensions shape the cognitively grounded structure of memorable tourist experiences by analyzing YouTube vlogs documenting first-time visits to Japan. Findings reveal a strong predominance of hedonic elements, while eudaimonic expressions, linked to reflection and self-growth, appear mainly in solitary contexts. Drawing on Self-Congruity Theory, the study explains how alignment between self-concept, social context, and destination attributes shapes emotional expression in digital narratives and how shared content influences destination expectations, authenticity, and consumer behaviour within the broader framework of tourism marketing.
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