Insurance awareness in the field of weather risks

Abstract

The aim of the article is to assess the changes in the insurance awareness of entities in the field of weather risks. Studies that were carried out recently indicate that from the point of view of the client, the attractive price combined with the comprehensive service plays an important role. The interviewees emphasized that the inclusion of new threats and matching the offer with the needs of
the buyer may significantly affect the demand for insurance services. Consumer interest in products in the area of weather risks depends on the scope of protection, the amount of insurance premium and innovative solutions in the process of distribution (including the mutual insurance system).