Motivations for hotels to undertake pro-ecological activities – opinions of hotel guests


environmental actions
hotel guests

How to Cite

Borys, T., Bugdol, M., Puciato, D., Szromek, A. R., & Geryk, M. (2024). Motivations for hotels to undertake pro-ecological activities – opinions of hotel guests. Economics and Environment, 87(4), 673, 1–21.


The cognitive objective of this paper is to assess the motives driving hotel owners and managers to implement environmentally friendly actions from the perspective of hotel guests. The empirical aim of the study materialises through investigations conducted on a sample of 1317 hotel guests in four provincial cities in Poland: Warsaw, Cracow, Wroclaw, and Opole. The study encompassed guests of six hotels classified as three-star establishments. The research methodology employed herein is a diagnostic survey using a questionnaire designed by the authors of this study. The survey was conducted between June and September 2021. In the concluding section of the paper, the analysis of the research allows for the formulation of conclusions. Among these conclusions, a notable observation is the assertion that guests have a remarkably low awareness regarding the impact of hotels on the natural environment. This finding contradicts the more optimistic assessments of such awareness that are found in various works within the field of hospitality. According to the authors, this conclusion could form the basis for educational initiatives and the initiation of mechanisms, including economic ones, aimed at elevating the knowledge level in this domain, not solely among hotel guests but also, perhaps predominantly, among hotel proprietors and managers. Nevertheless, the authors of this paper are cognizant of the exploratory nature of the conducted study, which may serve as a convenient foundation for subsequent, more in-depth investigations, particularly focusing on expanding the array of applied methodologies, significantly increasing the research sample size, and considering a broader range of respondent characteristics in the research.


Act from 27 April 2001. Environmental Protection Law. Journal of Laws 2001 No. 62, item 627. (in Polish).

Alonso-Almeida, M., Robin, C. F., Pedroche, M. S. C., & Astorga, P. S. (2017). Revisiting green practices in the hotel industry: A comparison between mature and emerging destinations. Journal of Cleaner Production, 140, 1415-1428.

Alzboun, N., Khawaldah, H., Backman, K., & Moore, D. W. (2016). The effect of sustainability practices on financial leakage in the hotel industry in Jordan. Journal of Hospitality and Tourism Management, 27, 18-26.

Asadi, E., Costa, J. J., & Gameiro da Silva, M. (2011). Indoor air quality audit implementation in a hotel building in Portugal. Building & Environment, 46(8), 1617-1623.

Assaker, G., O’Connor, P., & El-Haddad, R. (2020). Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels. Journal of Hospitality Marketing & Management, 29(8), 934-955.

Asyera, E., Gamal, A., Pandjaitan, T. H., Kusrini, E., & Nugraha, I. G. D. (2020). Occupant behavioural change for energy efficiency in office buildings. Proceedings of the 4th International Tropical Renewable Energy Conference, Bali, Indonesia, 2255(1), 1-6.

Azam, M., Alam, M., & Hafeez, M. (2018). Effect of tourism on environmental pollution: Fur-theru evidence from Malaysia, Singapore and Thailand. Journal of Cleaner Production, 190, 330-338.

Aznar, J. P., Sayeras, J. M., Galiana, J., & Rocafort, A. (2016). Sustainability commitment, new competitors’ presence, and hotel performance: The hotel industry in Barcelona. Sustainability, 8(8), 755.

Bonilla-Priego, M., Najera, J., & Font, X. (2011). Environmental management decision-making in certified hotels. Journal of Sustainable Tourism, 19(3), 361-381.

Borys, T. (2011). Zrównoważony rozwój – jak rozpoznawać ład zintegrowany? Problemy Ekorozwoju, 6(2), 75-81. (in Polish).

Buffa, F., Franch, M., Martini, U., & Tamanini, A. (2018). Hotel profiles based on environmental management practices: Evidence from a study at an Alpine Destination. Sustainability, 10(12), 4531.

Bugdol, M. (2011). Cena i jakość. Problemy Jakości, 43(5), 10-14.;1&qt=CHILDREN-STATELESS (in Polish).

Bugdol, M., Puciato, D., & Borys, T. (2019). Zachowania prośrodowiskowe w hotelach w kontekście zrównoważonego rozwoju turystyki – bariery i rekomendacje dla dalszych badań. Problemy Ekorozwoju, 14(2), 157-170.

Chen, N., & Petersen, F. E. (2022). Consumers’ cooperation with sustainability programs: The role of luxury branding and profit motive attribution. Journal of Macromarketing, 42(4), 655-672.

Chen, R. J. C. (2015). From sustainability to customer loyalty: A case of full service hotels' guests. Journal of Retailing & Consumer Services, 22, 261-265.

Chung, K., Nguyen, L. T. M., & Nguyen, D. T. T. (2023). Improving Hotels’ Operational Efficiency Through ESG Investment: A Risk Management Perspective. Service Science, 0(0).

Cingoski, V., & Petrevska, B. (2018). Making hotels more energy efficient: the managerial perception. Economic Research – Ekonomska Istrazivanja, 31(1), 87-101.

Holmes, M. R., Dodds, R., & Frochot, I. (2021). At home or abroad, does our behavior change? Examining how everyday behavior influences sustainable travel behavior and tourist clusters. Journal of Travel Research, 60(1), 102-116.

Juvan, E., Grün, B., & Dolnicar, S. (2018). Biting off more than they can chew: Food waste at hotel breakfast buffets. Journal of Travel Research, 57(2), 232-242.

Lew, A. (2011). Tourism's role in the global economy. Tourism Geographies, 13(1), 148-151.

Liu, B., Xu, J., Guo, Y., & Fu, Y. (2022). How the perceived value of green creativity influences employees’ green creativity: the dual promotion–prevention path. Journal of Sustainable Tourism, 32(1), 132-150.

Lopes, H. S., Remoaldo, P. C., Ribeiro, V., & Martín-Vide, J. (2022). Pathways for adapting tourism to climate change in an urban destination – Evidences based on thermal conditions for the Porto Metropolitan Area (Portugal). Journal of Environmental Management, 315, 115161.

Luo, J. M., & Fan, Y. (2019). The impact of green certification to hotel green practices: A case study on the green hotel award in Macau. Journal of Hospitality, 1(3-4), 121-135.

Luoh, H. F., Tsaur, S. H., & Tang, Y. Y. (2014). Empowering employees: job standardization and innovative behavior. International Journal of Contemporary Hospitality Management, 26(7), 1100-1117.

Mbasera, M., Du Plessis, E., Saayman, M., & Kruger, M. (2016). Environmentally friendly practices in hotels. Acta Commercii, 16(1), a362.

Miller, D., Merrilees, B., & Coghlan, A. (2015). Sustainable urban tourism: understanding and de-veloping visitor pro-environmental behaviours. Journal of Sustainable Tourism, 23(1), 26-46.

Oryncz, O., & Tucki, K. (2021). Total Productive Maintenance Approach to an Increase of the Energy Efficiency of a Hotel Facility and Mitigation of Water Consumption. Energies, 14(6), 1706.

Peng, N., & Chen, A. (2019). Luxury hotels going green – the antecedents and consequences of consumer hesitation. Journal of Sustainable Tourism, 27(9), 1374-1392.

Peng, X., & Lee, S. (2019). Self-discipline or self -interest? The antecedents of hotel employees' pro-environmental behaviors. Journal of Sustainable Tourism, 27(9), 1457-1476.

Pham, N. T., Jabbour, C. J., Thanh, T. V., Huynh, T. L., & Santos, C. (2023). Greening hotels: does motivating hotel employees promote in-role green performance? The role of culture. Journal of Sustainable Tourism, 31(4), 951-970.

Puciato, D., Szromek, A., & Bugdol, M. (2023). Willingness to pay for sustainable hotel services as a perspective of pro-environmental behaviors of hotel guests. Economics and Sociology, 16(1), 106-122.

Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47-74.

Rahmat, N., Daud, M. A. A. M., Ngali, N., & Abdullah, M. K. N. (2022). A review on green practices in hotel industry. International Journal of Accounting, 7(41), 19-28.

Shashi, S., Cerchione, R., & Bansal, H. (2020). Measuring the impact of sustainability policy and practices in tourism and hospitality industry. Business Strategy & the Environment, 29(3), 1109-1126.

Subramanian, K., Chopra, S. S., Wharton, C. M., Yonge, W., Allen, J., Stevens, R., Fahy, S., & Milindi, P. S. (2021). Mapping the food waste-energy-water-emissions nexus at commercial kitchens: A systems approach for a more sustainable food service sector. Journal of Cleaner Production, 301, 126856.

Sun, Y., Qian, L., & Liu, Z. (2022). The carbon emissions level of China’s service industry: an analysis of characteristics and influencing factors. Environment, Development & Sustainability, 24(12), 13557-13582.

UNWTO. (2018). Tourism and the sustainable development goals – Journey to 2030.

Wu, H. C., Ai, C. H., & Cheng, C. C. (2016). Synthesizing the effects of green experiential quality, green equity, green image, and green experiential satisfaction on green switching intention. International Journal of Contemporary Hospitality Management, 28(9), 2080-2107.

Xu, X., Xiao, G., & Gursoy, D. (2017). Maximizing profits through optimal pricing and sustainability strategies: A joint optimization approach. Journal of Hospitality Marketing & Management, 26(4), 395-415.

Yong, J. K., Woo, G. K., Hyung-Min, Ch., & Kullada, P. (2019). The effect of green human resource management on hotel employees’ ecofriendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83-93.

Yousaf, Z., Radulescu, M., Nassani, A., Aldakhil, A. M., & Jianu, E. (2021). Environmental Management System towards Environmental Performance of Hotel Industry: Does Corporate Social Responsibility Authenticity Really Matter? Engineering Economics, 32(5), 484-498.

Zaki, K., & Qoura, O. (2019). Profitability in Egyptian hotels: business model and sustainability impact. Research in Hospitality Management, 9(2), 89-98.

Zientara, P., & Zamojska, A. (2018). Green organizational climates and employee pro-environmental behavior in the hotel industry. Journal of Sustainable Turism, 26(7), 1142-1159.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright (c) 2024 Economics and Environment


Download data is not yet available.