ENVIRONMENTAL ASPECTS OF CONSUMER SHOPPING BEHAVIOUR IN PACKAGING-FREE STORES
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Keywords

environmental management, packaging-free stores, consumer generations

How to Cite

Rovnak, M., Stofejova, L., Adamisin, P., & Bakon, M. (2021). ENVIRONMENTAL ASPECTS OF CONSUMER SHOPPING BEHAVIOUR IN PACKAGING-FREE STORES. Economics and Environment, 76(1), 13. Retrieved from https://www.ekonomiaisrodowisko.pl/journal/article/view/361

Abstract

One of the recent biggest environmental problems is pollution by excessive waste production. One of the ways to partially eliminate this problem is packaging-free stores. The paper focuses on analysing the environmental behaviour of individual generations of consumers concerning shopping in packaging-free stores. A questionnaire survey served as a source for data gathering. In the analysis, we applied the method of descriptive statistics and mathematical-statistical methods (Shapiro-Wilk W test, Kruskal Wallis test, Wilcoxon rank-sum test) to verify the difference between generational groups of consumers and their awareness of packaging-free stores. Another verified variables were the gender of respondents and their experience of shopping in a packaging-free store. The research results confirmed that packaging-free stores should focus their marketing activities on all generations of consumers and focus on finding appropriate ways to increase the level of interest of all age groups.

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